Identify a Non-Profit which has Successfully used Marketing best Practices.
By Rebeca Gaxiola. Published Nov. 2, 2018.
Marketing strategy is where we play and how we win in the market. Tactics are how we then deliver on the strategy and execute for success.
–Mark Ritson
St. Jude Children’s Research Hospital fund raising practices and marketing strategy is what has helped them communicate their message, build a fundraising base, and obtain donations. Here are a few of their marketing plan lessons that we can apply to our own non-profit.
Encourage people to tie their personal experiences and events to the brand by creating their own fundraisers.
Include testimonials from others so they can feel part of a community.
Don’t forget to include your unique value proposition clearly explained in all your social media pages.
It is always a good idea to have the support of a familiar face that provides media exposure on all channels.
Don’t forget to share success stories. Let donors know how they are making a difference.
Include your partner brands to encourage others to sum to the cause.
Media presence is very important nowadays, so you want to make sure that you are covering all online communication channels. Always interact with your supporters and promote content-sharing. Don’t clutter your web page, but make sure to include all the points listed above. One last advice, give donors a place of importance to incite loyalty, excitement, and inspiration.
References
Featured image
St. Jude Children’s Research Hospital
All images property of St. Jude Children’s Research Hospital
Becca's point of view 
