PR for a New Art Gallery

Published by Rebeca Gaxiola. October 16, 2018.

When I though about developing a Public Relations Strategy for a New Art Gallery I pictured my friend Dylan Wilde opening a gallery to showcase his own work.

Every good PR strategy begins by defining a SMART goal. Thinking about my friend and if he decided to open his own gallery our goal would be something like this:

“To open a gallery to exhibit his work and become recognized as the top local modern art painter by the end of 2018 and begin to expand his brand nationally during 2019”

How are we going to accomplish the first part of our goal?

1. Distribute press releases about his work . To know who to send them we need to determine the target audience. Who will like his art? What are the magazines that they read? What social networks are they on? What other art exhibits similar of his are there in San Diego? How to they handle PR?
2. Set up a social media campaign. it is important to provide information about his career and a scope of his work.
3. Start a blog on his website explaining his techniques and inspiration.
4. Community relations. He can volunteer as teacher at community programs designed to make art more accessible for young people and families like the Arts for Learning San Diego
5. We can invite a locally known artist or art expert to talk about his work in a magazine article, a TV show, or an article in the local newspaper.
6. Have his art exhibited in other events our target market will be attending.

   

   “Olive and the End of the World” Artist: Dylan Wilde

After the first part is completed the second part will follow the same plan but on a national level.

If I was down to the last dollar of my marketing budget I’d spend it on PR!

—Bill Gates

We need to understand the importance of pubic relations when we are promoting an event, a business, or an artist. PR is also in charge of handling bad publicity, enhancing promotional tactics and maintaining a positive public presence. When [we] have a solid strategy in place, we can garner more attention in the media, building a buzz around … that didn’t exist previously. We want our audience to always remember our product or in this case the Artist and his artwork in a good note. Whatever we do it’s important to measure our progress to maximize our success. With such beautiful works of art and a good strategy we will accomplish our goal easily.

References

Featured image found on instagram @dylanwilde

Arts for Learning

How to create the best PR strategy for your business

Richmond Art Center